Website Content Makeovers

Question: when was the last time you took a good look at your website content? The day you published the site?

Whether brand new or a few years old, our websites need to grow with our business. We change, our focus might change and even our services might change. Over time it’s inevitable.

                      Time for a makeover!

A thorough review of your website content will test its effectiveness, relevancy and ROI for your business.

Is it truly a reflection of you and your business? If not, it’s time for a makeover!

Allow me to introduce to you the most widely used tool for assessing  the effectiveness of your website and your ROI.

It’s called the website content audit.

With my expertise as a certified website content auditor and editor, I will submit your website to a rigorous 21 point checklist based on industry best practices to reveal the good bad and ugly; uncover those areas working for you and those that are under performing.

                                                                The proof is in the data!

Once completed, I will present you with a detailed report that will point out the areas in need of content revisions and/or technical fixes to optimize the website performance. Together, we will review and develop a strategy for implementing the needed changes. 

I look forward to seeing the results of your makeover! And you will too!  

Certificate of Excellence in Site Audits

UX Copywriting

In today’s marketplace, the user experience (UX) is KEY to a successful business transaction. Make no mistake, the buyer’s journey from research, to connection and trust, is critical for attracting and converting potential clients. Your site needs to make the potential client feel welcome and confident they have found the solution to their problem or need. If not, they will move on within seconds!

Copywriting that supports and promotes the ultimate user experience will make all the difference in the world between choosing one service provider and another. It pays to pay attention to how clients find you and feel about their experience. Don’t make the mistake of cutting corners and not putting your clients first! For you will surely be on the losing end of that decision.

 I am poised to support you and your business with fresh and compelling UX copywriting for one or every page on your site. Together we can make a significant impact on your business growth.

My promise to you:

  • To use words that resonate with your ideal clients and demonstrate the impact and value of your service offerings;
  • To optimize your content (SEO) by researching and implementing relevant key words to increase your site’s ranking for optimum visibility and increase awareness of your business;
  • To create UX copy that creates the ultimate user experience and increase sales;
  • To offer design recommendations to maximize client engagement.
AWAI Cert UX Copywriting Specialist
“Margaret has so many skills! She is a talented coach, and she knows how to build a coaching practice using effective marketing skills. We had her conduct a website content audit of our LeadershipSmarts website. I was so grateful for the clear and detailed recommendations she provided for our site to engage our audience and sell for us”.